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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

Define Share of Wallet (SOW) for a retailer.

A. The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.
B. The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
C. The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
D. The proportion of a customer's total spending within a specific product category that is spent in the marketplace.

Question 2

What is the primary purpose of gathering Shopper Data in category management?

A. To identify clear insights that guide actions and decisions
B. To increase the number of products on store shelves
C. To monitor employee performance in stores
D. To track the shipping process of products

Question 3

What is the primary purpose of slope analysis in pricing strategies?

A. To calculate the profit margin for each product size.
B. To determine the total revenue generated from all product sizes.
C. To compare the production costs of different product sizes.
D. To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.

Question 4

The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A. Quantile Regression
B. Decision Tree Regression
C. Polynomial Regression
D. Linear Regression

Question 5

Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%

A. Increase in Units per Trip
B. Increase in Total Baskets
C. Increase in Number of Households
D. Increase in Dollars per Unit

Solutions: