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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. How are prospect that have started a wait step impacted when an entire engagement program is paused?

A) They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
B) They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
C) They will NOT continue to progress through the wait step and
D) They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

2. Which are true about Salesforce Engage

A) Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
B) Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
C) You can use Salesforce Engage with Gmail by downloading an extension
D) You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
E) Salesforce Engage is not supported for Salesforce sandbox accounts

3. A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A) Build dynamic lists respectively based off of those form submissions.
B) Add a form completion action to add prospects to the right Salesforce campaign.
C) Add a form completion action to apply a tag with the name of the piece of content.
D) Track downloads in the form reports and build different lists for all submissions.

4. LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

A) Sales
B) Sales Manager
C) Administrator
D) Marketing

5. A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A) It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
B) Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
C) Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
D) Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

Solutions: