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Certification Path
This PDT-101 exam is requisite to Salesforce Certified Pardot Specialist Certification
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Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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Salesforce PDT-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Pardot Fundamentals | - Pardot (Account Engagement) product architecture overview - Core concepts of marketing automation |
| Topic 2: Forms and Landing Pages | - Landing page optimization - Form creation and conversion tracking |
| Topic 3: Lead Management | - Scoring and grading models - Lead lifecycle and qualification |
| Topic 4: Integration and Data Management | - Salesforce CRM integration - Data sync and governance |
| Topic 5: Email Marketing | - Email creation and delivery - Segmentation and personalization |
| Topic 6: Reporting and Analytics | - ROI and performance tracking - Campaign reporting |
| Topic 7: Automation and Engagement | - Engagement Studio programs - Automation rules and segmentation rules |
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