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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers

A) Setting up the Data Structure
B) Configuring Journey Builder
C) Enabling Mobile Connect
D) Managing the Enhanced SFTP

2. Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?

A) Strategically control the Contact Key values and tie records together across channels using this key.
B) Use a third-party system to identify and delete duplicate Contact Keys.
C) Strategically control the Contact Key values in email, but let Marketing Cloud automatically tie records as needed from Mobile Push.
D) Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

3. When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

A) Data in data extensions corresponding to the customer
B) The user gets Added to a blocklist that causes an Enterprise level unsubscribe
C) The user Is getting deleted from the AN Subscribers list
D) Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

4. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?

A) Unique Contact email address
B) Subscriber ID
C) Unique Contact Identifier
D) Primary key

5. A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

A) Data Extensions
B) Member Record
C) Subscriber Key
D) Contact ID

Solutions: