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Who should take the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce pardot-specialist exam is intended for a person with experience in the development of custom Lightning Platform applications, including the practical implementation of the skills and concepts mentioned below in the exam goals. In general, the Salesforce Platform Pardot-Specialist has 6 months to 1 year of experience developing applications on the Lightning Platform and/or a related platform for technology.
The applicant for the Salesforce Platform Pardot-Specialist should have the following listed experience, abilities, and knowledge:
- Understanding of the forms of Salesforce licences and related considerations
- Ability to develop software to help business processes and specifications for reporting
- Familiarity with the platform's social and mobile capabilities; familiarity with the use and optimization of company software on mobile devices
- Familiarity with the development environments of Salesforce and the options available for deploying software and handling changes on the Lightning Platform
- Familiarity with Lightning Platform capabilities
It is not expected that an applicant for this exam would be able to manage Sales Cloud or Service Cloud, have experience in programmatic development (Apex, Visualforce, etc.), design custom interfaces using Visualforce, or use Apex or JavaScript to design custom Lightning components.
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
The benefit of obtaining the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam Certification
- A nominee might have unbelievable IT abilities. Employers who recruit workers must, as always, make decisions based on minimal knowledge. Therefore, when they see the official certification of the Salesforce Platform App Designer, they can be confident that an applicant has attained a certain degree of competence.
- When a company recruits or promotes an employee, human resources are responsible for the decision. Now, although applicants may have an IT history, they make their decisions in a way that records several different variables. One thing is that applicants, like the Salesforce Platform Pardot-Specialist, have formal qualifications.
- A powerful, well-rounded Salesforce Platform Pardot-Specialist is a strong post-bagging accredited nominee for the Salesforce Platform Pardot-Specialist test.
- If the applicant has the desire to transfer into a company to a higher-paying role. As always, this credential will help.
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Salesforce Pardot-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Pardot Forms, Form Handlers and Landing Pages | 20% | - Capabilities and use cases of forms - Form handlers configuration - Landing pages creation and metrics |
| Administration | 11% | - Pardot and Salesforce integration - Pardot Recycle Bin functionality - Create, edit and map fields |
| Email Marketing | 20% | - Email vs email templates - Email reporting and metrics - Email sending and delivery options |
| Engagement Studio | 17% | - Building and updating engagement programs - Program reporting and actions - Engagement program components |
| Visitors and Prospects | 8% | - Using Prospect Audits - Relationship between visitors and prospects |
| Lead Management | 24% | - Automation rules and segmentation rules - Custom redirects - Completion actions and page actions - List types and management - Lead scoring and grading |

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