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Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Business Analysis | 34% | - Interpret report data, draw conclusions, identify anomalies - Use Solution Design Reference to understand available data - Identify appropriate reporting strategy based on business needs - Understand conversion funnels and business analysis concepts - Analyze data to answer business questions |
| Segmentation and Calculated Metrics | 19% | - Share segments across the organization - Build and use calculated and segmented metrics - Create and configure basic segments following best practices - Apply segments to projects and components |
| General Tool Knowledge and Troubleshooting | 9% | - Understand dimensions, props, evars and events - Export data from Adobe Analytics - Basic troubleshooting and tool navigation |
| Reporting and Dashboarding for Projects | 38% | - Combine dimensions, metrics, date ranges and segments - Report on marketing campaign performance - Schedule, share and manage projects for users/groups - Choose appropriate visualizations for different scenarios - Compare and use Fallout and Flow visualizations - Create and customize visualizations and reports |
Adobe Analytics Business Practitioner Professional Sample Questions:
1. Which is not a recommended best practice when configuring basic segments?
A) Testing the segment for accuracy
B) Using multiple conditions to refine the segment
C) Keeping the segment as specific as possible
D) Including a broad range of data
2. When consulting the Solution Design Reference (SDR), what are two key pieces of information you should look for to determine the data available for reports? (Choose Two)
A) Data update frequency
B) Historical data availability
C) Types of data collected
D) Visualization tools used
3. When summarizing report data, it is essential to:
A) Focus on key findings relevant to the business objectives
B) Include as many details as possible
C) Use technical language to demonstrate thorough analysis
D) Present all data collected, regardless of relevance
4. Which tool within Adobe Analytics allows for the export of large, customized data sets that might include historical data?
A) Real-Time Reports
B) Data Warehouse
C) Segment Builder
D) Workspace
5. To apply a segment to a report, you must ensure the segment is _______.
A) saved under a generic name
B) compatible with the report's metrics
C) shared publicly
D) based on real-time data
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A,C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |
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