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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?

A) Scenario 1 - Use REST API and Scenario 2 - Use Webhook
B) Scenario 1 - Use Webhook and Scenario 2 - Use REST API
C) Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API
D) Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API

2. A client wants to measure ROI for a webinar campaign.
What should be implemented?

A) Create static lists for webinar attendees
B) Leverage a single-touch attribution model
C) Evaluate only engagement stream performance
D) Use Program Tags for attribution

3. A company is using Marketo with the native integration to Salesforce CRM. They have Marketo Revenue Explorer and have set up channels for Paid Advertising, Web Content, and Events.
The company runs quarterly campaigns that touch all three channels and wants to identify:
which of these channels are generating the most opportunities from newly-acquired leads the cost of opportunities by channel to analyze where they should focus their Marketing spend for their next quarterly campaign They are using Opportunity Contact roles correctly and have assigned period costs to all programs.
Which report would they need to set up in Marketo Revenue Explorer to analyze this in Marketo?

A) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (FT) Opportunities Created and (FT) Cost of Opportunity
B) Program Cost Analysis Area report using dimensions for Program Channel and measures for Program Cost and (FT) Opportunities Created
C) Opportunity Analysis Area report using measures for Program Channel and dimensions for Number of All Opportunities and Opportunity Amount
D) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (MT) Opportunities Created and (MT) Cost of Opportunity

4. What can reduce bounce rates in email campaigns? (Choose two)

A) Removing invalid email addresses
B) Regularly updating recipient preferences
C) Increasing A/B testing frequency
D) Optimizing subject lines for spam filters

5. Which stakeholders are essential for implementing a Marketo project? (Choose two)

A) Customer Support Agent
B) Campaign Specialist
C) Marketing Operations Manager
D) Business Strategist

Solutions: