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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Display Advertising | 15-25% | - Display Network Strategy - Ad Formats - Audience Targeting - Bidding Strategies |
| Topic 2: Search Advertising | 20-30% | - Performance Optimization - Bidding and Budgeting - Keyword Matching - Ad Creation |
| Topic 3: Measurement and Reporting | 20-30% | - Data Interpretation - Google Analytics Integration - Conversion Tracking - Campaign Performance Analysis - Reporting Tools |
| Topic 4: Optimization | 15-20% | - Performance Diagnosis - Bid Strategy Adjustments - Budget Optimization - A/B Testing |
| Topic 5: Video Advertising | 15-20% | - YouTube Strategy - Bidding and Targeting - Video Ad Formats |
Google Reporting and Analysis Exam Practice Test Sample Questions:
You are a consultant to a company that sells phone accessories online. They've hired you to help them market their website; part of your services is to manage Google Analytics for the client. You now need to create a filter for the client's work and you want to use a filter to help organize the data.Google Analytics provides three predefined filters. Which one of the following is not an example of predefined filter in Google Analytics?
- A. Excluding traffic from domains
- B. Traffic to a subdirectory
- C. User logins
- D. Excluding trading from a specific IP address
Correct Answer: C 🗳️
Joan is creating a search query performance report in Google AdWords. Before Joan runs the report, she would like to see what columns are included in the report. How can she see this information from the Report Center?
- A. Joan can click the "Add or Remove Columns" feature from advanced settings to see what columns will be included in the report.
- B. Joan can click the "Preview Report" from the Report Type section to see what columns will be included in the report.
- C. Joan can click the "Sample Report" from the bottom of the Report Center.
- D. Joan will need to run the report once to see the details included in the report.
Correct Answer: A 🗳️
Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?
- A. Create four ad groups - one for each language.
- B. Create four campaigns - one for each language.
- C. Use English only, as it's the most common of the four languages she's targeting.
- D. Create four ads - one for each language.
Correct Answer: B 🗳️
Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?
- A. Total revenue
- B. Conversion rate
- C. Average order value
- D. Visits to Purchase
Correct Answer: B 🗳️
Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?
- A. Add more keywords
- B. Increase the cost-per-click bids
- C. Run Google Analytics
- D. Run the website optimizer
Correct Answer: B 🗳️
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