Exam Code: P8010-096
Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?

A) Unica Interact
B) Unica Marketing Operations Financial Management Module
C) Unica Campaign Financial Management Module
D) Unica NetInsight


2. In Unica Campaign, which flowchart cell report displays details of the records within a cell?

A) Cell Waterfall
B) Cell List
C) Cell Content
D) Cell Variable Profile


3. For Unica Campaign processes, what feature lets you preview a list of distinct values and their frequency of occurrence for a selected field?

A) Target Cell Spreadsheet
B) Profiling field
C) Cell Reports
D) Preview


4. In Unica Campaign, what does a customer need if they want functionality that includes creating, viewing and managing of the Target Cell Spreadsheet and custom cell attributes?

A) Unica eMessage
B) Unica NetInsight
C) Unica Marketing Operations
D) Unica Optimize


5. In Unica Campaign, what segment type is a reusable list of contacts (such as customers, accounts, or households) that you can use in the Select process as input?

A) Template
B) Sample
C) Flowchart
D) Smart Chart


Solutions:

Question # 1
Answer: B
Question # 2
Answer: C
Question # 3
Answer: B
Question # 4
Answer: C
Question # 5
Answer: D

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