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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. On an average, at what rate does data decay?

A) 2% per month
B) 20% per week
C) 12% per month
D) 2% per year

2. What is the reason to use batch versus real-time SDT?

A) If you want user data transferred directly to your server
B) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
C) If you want to receive user data as it is collected on users via HTTP POST or GET requests
D) If you want user data sent without authentication

3. Which option will help your client identify which categories get the most data?

A) Review the cookie inventory.
B) Generate the Site Hits Report.
C) Enable taxonomy permissioning.
D) Remove or hide unused categories.
E) Request an Inventory Report from their account manager.

4. Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)

A) Client owned and managed SFTP location
B) Client owned and managed Amazon S3 Bucket
C) Oracle owned and managed Amazon S3 Bucket
D) Client owned Google Cloud Storage
E) Oracle owned and managed SFTP location

5. What is a BlueKai Mobile Statistical ID?

A) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
B) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
C) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
D) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
E) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.

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