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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting & Analytics | - B2B Marketing Analytics
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Marketing Automation | - Scoring & Grading
|
| Administration & Governance | - System Configuration
|
| Lead Generation & Management | - Forms & Landing Pages
|
| Data Management & Integration | - Salesforce CRM Sync
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?
- A. Dynamic list
- B. Completion Action
- C. Static list
- D. Automation Rule
Correct Answer: A 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?
- A. The field type
- B. The field data format
- C. The prospect field label
- D. The prospect field
Correct Answer: C 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
Which of the following can "unmatched" prospects?
- A. Dynamic Lists
- B. Automation Rules
- C. Segmentation Rules
Correct Answer: A 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
How can you send an automated email to a prospect after they fill out a form?
- A. Using an Automation Rule
- B. None of the above
- C. Using a Segmentation Rule
- D. Using a Completion Action
Correct Answer: A,D 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?
- A. unique clicks
- B. Total submissions
- C. Unique submissions
- D. Conversions
Correct Answer: C 🗳️
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