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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What is true about A/B testing? [Choose two answers]

A) You can disable A/B testing before and after email sent.
B) It is recommended to test at least 5 different elements in your A/B tests.
C) You can only do A/B testing on list emails.
D) When you turn off A/B testing you will have to choose which version to keep.

2. Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A) B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
B) B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
C) B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
D) B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

3. You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A) Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
B) Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
C) Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
D) Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

4. A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A) Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
B) Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these
"Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
C) Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
D) Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email

5. How many Scoring Categories is it possible to create

A) 100
B) 15
C) 25
D) 50

Solutions: