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Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Analysis26%- Evaluate audiences to share with other AEP tools
  • 1. Activate audiences
  • 2. Create audience segments
- Choose correct components for analysis
  • 1. Use attribution models
  • 2. Select dimensions and metrics
- Perform exploratory analysis and interpret results to provide insights
  • 1. Analyze customer journeys
  • 2. Interpret business trends
Topic 2: Components30%- Build non-admin components to address business questions
  • 1. Create derived fields
  • 2. Customize workspace components
- Translate business questions into relevant components
  • 1. Build filters and segments
  • 2. Create calculated metrics
- Create a subset of data using appropriate components and filters
  • 1. Apply filters to datasets
  • 2. Use dimensions and metrics
Topic 3: Reporting32%- Determine appropriate visualizations or tables to address business questions
  • 1. Configure reporting tables
  • 2. Select visualization types
- Determine how to use and apply date ranges
  • 1. Apply rolling date ranges
  • 2. Compare reporting periods
- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Choose suitable data views
  • 2. Understand identity stitching
Topic 4: Distribution12%- Organize projects in a logical manner
  • 1. Structure workspace projects
  • 2. Maintain reporting consistency
- Schedule and share reports with key stakeholders
  • 1. Share projects securely
  • 2. Configure report scheduling
- Curate fields available in a particular report or dashboard
  • 1. Customize dashboards
  • 2. Manage report components

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question 1

What is the order of governance operations for curated components (dimensions, metrics, filters, date ranges) that ultimately determines what a user can see in a Workspace?
Response:

A. Workspace level curation is a secondary filter that applies after application of product profiles governed components in the Adobe Experience Cloud Admin Console.
B. Workspace-level curation and product profiles governance in the Adobe Experience Cloud Admin Console of curated components cross-synch to maintain alignment.
C. Workspace-level curation is a primary filter and overrides any product profile level governance of components in the Adobe Experience Cloud Admin Console.
D. Product profiles have no impact on component visibility in Workspaces.


Question 2

Which filters ensure that only relevant customer actions are included in a report?
(Select two.)
Response:

A. Metric Filters
B. API Query Filters
C. Event Trigger Filters
D. Profile Segment Filters


Question 3

Which setting ensures that only relevant events are analyzed in a custom report?
Response:

A. Profile Permissions
B. Identity Graph Linking
C. Data Sync Rules
D. Event Filters


Question 4

As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:

A. Calculated metric has 'Format' as Number and 'Decimal places' as 1.
B. Calculated metric has 'Format' as Percent and 'Decimal places' as 0.
C. Calculated metric has 'Format' as Percent and 'Decimal places' as 2.
D. Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.


Question 5

Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:

A. Recreate the calculated metric using campaign event types.
B. Map the correct campaign events to the revenue metric.
C. Apply a fallback metric for revenue tracking.
D. Enable cross-channel campaign tracking.


Solutions:

Question 1
Answer: A
Question 2
Answer: A,C
Question 3
Answer: D
Question 4
Answer: C
Question 5
Answer: B

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