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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

A) Block bounces
B) Click rate
C) Send volume

2. Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?

A) Automation Studio
B) Audience Studio
C) Data Designer

3. When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A) In the step with the two SQL activities, place a wait step between them.
B) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
C) Place the audience SQL Query Activity below the exclusion SQL Query Activity.

4. Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?

A) Replace the Schedule with File Drop and use a filename pattern
B) Implement an API to start automation with every file transfer.
C) Replicate the automation and schedule mem to execute server eight hours

5. Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A) Filter Activity in Automation Studio
B) Pivot table in Datorama Reports
C) Email Performance Over Time Report

Solutions: