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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 10% | - Monitor loyalty metrics and KPIs - Analyze member engagement and program performance - Use Loyalty Management reporting features |
| Topic 2: Partner Management | 10% | - Set up partner earning and redemption rules - Manage partner program participation - Configure loyalty partners and relationships |
| Topic 3: Member Management | 20% | - Manage member enrollment and registration - Create and manage loyalty program members - Configure member tiers and benefits - Implement member lifecycle stages |
| Topic 4: Loyalty Management Fundamentals | 15% | - Describe the core concepts of loyalty management - Explain loyalty program types and structures - Identify key business outcomes loyalty management drives |
| Topic 5: Loyalty Program Configuration | 25% | - Configure earning and redemption rules - Design tier structures and qualification criteria - Implement program mechanics and journey milestones - Set up loyalty programs, rules, and promotions |
| Topic 6: Points and Rewards Management | 20% | - Process point transactions (earning, redeeming, adjusting) - Manage loyalty currency (points) operations - Configure reward types and catalogs - Implement point expiration and adjustment rules |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Question 1
What are the three steps required to complete integration between Loyalty and B2C Commerce Cloud when using the reference cartridge?
A. Install Loyalty Management for B2C Commerce Package
B. Add Loyalty Management for Commerce Cartridge
C. Configure connected app named B2C Loyalty Connector
D. Configure Loyalty Program preferences for B2C Commerce Site
E. Configure connected app named B2C Commerce Loyalty Connector
Question 2
A large retail company wants to award its customers 500 points when they join the Loyalty Program.
Which two configuration tasks below will be required to enable this type of award?
A. Create a Transaction Journal with an Activity type of ''Enrollment'' that needs to be created when the customer signs up to join the Loyalty Program.
B. Create a Process rule that awards 500 points when the Activity Type ='Enrollment''.
C. Create a Loyalty Partner and associate one of the Partner's products that must be purchased to award the
500 points.
D. Create a Benefit that adds 500 points when the new member reaches the Top Platinum Level tier.
Question 3
A loyalty Program has two existing partners, a snacks manufacture and a beverages importer. There are two new products that need to be directly associated with the respective partner products within the loyalty partner product section.
The below products have been added to the system and are available under the product objects.
Chocolate cookies, linked with product category snacks
Green soda from beverage importer
Which two steps should an Administrator take to fulfill task with the least effort?
A. Choose ''Product" option and map the green soda to the partner
B. Choose ''Category'' option and map the Chocolate cookies to the partner.
C. Add the partner in the Lookup on the Chocolate cookie product.
D. Add the partner in the lookup on the snack product
Question 4
When implementing Analytics for Loyalty, what are the three steps to turn on analytics and dashboards?
A. Schedule dataflow for the analytics
B. Create standard Salesforce reports and dashboard
C. Create an App using existing templates
D. Assign Analytics for Loyalty User Permissions.
E. Install CRM Analytics package
Question 5
Northern Trail, outfitters (NTO) needs to process tier assessment rules on its member's anniversary date NTO wants to set up a Data Process Engine that transforms the data that is available in Salesforce and writes back the transformation results as new or updated records.
Which Kind of permission Set is required to enable the Data Processing Engine definitions?
A. Data Pipelines Base User
B. Loyalty Analytics admin
C. CLA Analytics Base Admin
D. Rule Engine Designer
Solutions:
| Question 1 Answer: B,C,D | Question 2 Answer: A,B | Question 3 Answer: A,C | Question 4 Answer: A,D,E | Question 5 Answer: A |

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