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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Triggers | 7% | - SOAP and REST API triggers - Event-driven automation - Data extension and trigger management |
| Social Studio | 10% | - Content management and moderation - Social analytics and reporting - Social media publishing and engagement |
| Interaction Studio | 8% | - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules - Real-time interaction management |
| Mobile (SMS/Push) | 13% | - MobilePush tools and functionalities - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage - MobileConnect features and capabilities |
| Einstein for Marketing Cloud | 23% | - AI-powered personalization and prediction - Einstein Copy Insights - Einstein Engagement Scoring - Send Time Optimization - Einstein Engagement Frequency |
| Journey Orchestration | 25% | - Reporting and performance analysis - Entry sources and audience evaluation - Journey design and best practices - Activities and decision splits - Comparison between Datorama and Google Analytics |
| Ad Studio | 12% | - Audience targeting and segmentation - Campaign management and optimization - Integration with advertising platforms |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. What are three out of-the-box product capabilities of Interaction Studio?
A) Behavioral tracking of each visitor or customer with business context
B) A single customer profile that unifies data of each individual
C) Managing Direct mail campaigns
D) Machine learning and Al functionality
E) E-commerce point of sale features
2. How should an administrator update the "Do Not Track attribute" value after it has initially been set?
A) Use an API Call
B) Overwrite a subscriber's DoNotTrack settings with an import
C) Log a support case
D) Respond to the email with the subject line 'Begin Tracking''
3. What is prerequisite for email/web recommendations: select 2
A) collect tracking code
B) catalog
4. What is true about Inbox message:
A) It can open any public url also and not only cloud page
B) Device owns the message not the contact.
C) Alert+inbox consume 1 supermessage.
D) Contact owns the message not the device.
5. What is true about Einstein engagement frequency (EEF). Select 3
A) It uses last ISO days engagement data
B) The model uses data available only in your account
C) Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
D) EEF uses only commercial send data not transactional
Solutions:
| Question # 1 Answer: A,B,D | Question # 2 Answer: A | Question # 3 Answer: A,B | Question # 4 Answer: B | Question # 5 Answer: B,C,D |

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